|what he does|

The kiddos dressed up for Sunday….not yesterday, but another exhausting Sunday!

Dave summed up our fabulous day of rest quite well…..I really dread Sunday’s and know that someday things will be calmer.  I was teasing Dave last night about when we were trying to get pregnant with Conner.  I remember him leaning over to me one Sunday and saying he couldn’t wait to have kids so he would have something to do in church.  I think we both wish we didn’t have SO much to do in church!

Speaking of having lots to do and Dave.  People ask me all the time what it is that Dave does.  I hate to admit that I just don’t know, or just can’t explain it because I don’t quite understand.  This is an article that was in yesterday’s SL Trib……helps explain what it is the company he works for does!

http://www.sltrib.com/sltrib/money/49923735-79/kynetx-company-platform-users.html.csp?page=1

Utah company looks to revolutionize Internet use

Apple rolled out the slogan “This Changes Everything” when Steve Jobs introduced the latest edition of new iPhone in June. Fine, but that’s the trademarked slogan for a Utah company.

Apple used the phrase to promote the iPhone 4 as a game-changer in the realm of smart phones and their capabilities. Kynetx (pronounced KIN-NET-IX) of Lehi believes it has a game-changer that may revolutionize your use of the Internet.

How? Imagine being able to rearrange Google search results so that companies or products with which you get discounts rise to the top. Picture searching for a book on Amazon, and a note pops up saying your branch of the local library or a bookstore has it available right now. Imagine that when reading about the latest news on your local sports team you can see all the Tweets and Facebook messages commenting on it.

The officers and employees at Kynetx can envision a lot of uses for their new software platform that they say helps take the Internet in a new direction by blending information and websites in ways controlled by users.

“You’re not just going to a website and getting the experience they designed for you but going online and getting the experience you want because you’ve customized it,” said Phil Windley, company co-founder and chief technology officer.

Kynetx was started in 2007 by Windley and Stephen Fulling, both among the creators of the iMall online stores that was sold at the height of the dot-com boom in the 1990s for $450 million. They also took a financial beating in the dot-com bust. When they decided to start a new company, they sold a plane they had purchased after the iMall sale, using the proceeds to finance Kynetx’s early years.

The idea for Kynetx was to be able to bring together users, websites and information through applications written by just about anyone so that Internet experiences would be easier and more personalized.

Windley, the former chief technology officer for the state of Utah, said much of our Internet use today is dictated by locations. Users go to a website and then to others, looking to buy something or to find information.

Contrast that with an application available using the Kynetx technology from AAA, the travel services company. Previously, if you wanted to utilize AAA discounts, you might have to go to its website, find the hotels or companies offering the discounts and then go to their websites to book or buy.

Now, by downloading an app created for AAA, you can search online for, say, hotels, and the top results will be those offering AAA discounts and flagged by its logo.

So how does Kynetx make money off this technology?

With offices at Thanksgiving Point, it has just under 20 employees. It does not have a sales force and does not expect to sell many applications that use its software directly to consumers. Instead, outside companies or individuals can use its platform to create applications.

“Think of this as iTunes. Think of this as an app player,” said Fulling, Kynetx CEO.

Kynetx does not charge if someone gives away an app based on its platform but there is a small usage fee (fractions of a penny) for apps that are for-profit. The platform has the potential to process hundreds of thousands of uses per day, if not millions, with the company collecting the fee for each one.

Joseph R. Vito, the former chief technology officer at Dun & Bradstreet who now advises other companies about Internet usage, said Kynetx is at the “bleeding edge” of a revolution in computing. Smart phones and other personal computing devices, large banks of computers called clouds and social networking come together through the company’s platform to create experiences for users, he said.

“This is not a trend. This is fundamental shift in the marketplace.”

Other companies such as Foursquare offer computing services that gather information on users and in turn provide them with special deals or other offers when they are visiting retailers or other businesses. But Vito said Kynetx provides a much more flexible platform, where companies write their own apps and gather information from consumers.

Kynetx’s platform can be particularly powerful if users allow their locations to be recognized through a smart phone, said Vito. He describes an app where a hotel’s computer is told by your phone that you’re only a few blocks away, and then checks you in to a room just as you arrive.

With the Kynetx approach, neither search companies such as Google nor website owners would have to give permission for someone to create such apps. They would not sit on websites nor require a browser extension. Instead, the information from various websites would be melded by Kynetx’s servers and kicked out to whatever browser you are using, appearing merely as a box, logo or something else within the normal website content.

Tyler Whitaker, chief technology officer at a Utah County software startup, has developed an app called SocialPaywall.com using the Kynetx platform. It allows a blogger or social media user to charge for “premium content” on his or her social networks such as Facebook, Twitter and MySpace. So, if you’re an expert in a certain area and want to sell a report on a company or product, you can charge other users to download it across various forms of social media, blogs and websites.

Kynetx “has some really interesting technology that allows us to extend the application we’re trying to develop across multiple websites, and bring the applications to where the users are, as opposed to building one website and have everyone drawn to it,” said Whitaker.

A user’s location at any one time as shown by their mobile phone will be part of the future of how Kynetx’s platform is used.

A frivolous app the company created shows off the possibilities. A user’s phone reads the bluetooth wireless information broadcast by other cell phones and changes the user’s ring tone, depending on who is nearby. If you programmed the app to recognize when there are male friends in the vicinity, it might change the ring tone from say, the embarrassing “Dancing Fool” from ABBA, to the Red Hot Chili Pepper’s “Californication.”

Sam Curren, a Kynetx employee, recently envisioned another location-based service involving interaction among a user’s phone, appointments calendar and e-mail.

Say you decide to go golfing with your buddies and forget that your office computer has you scheduled for a meeting at work.

“It would be really handy if [the computer] knows I’m on the golf course, that I’m nowhere near the meeting I’m supposed to be at and calls my phone and says, ‘Hey, idiot, go to your meeting,’ ” said Curren.

Developers had e-commerce in mind when they began creating Kynetx, but Curren said it quickly became obvious the platform could be used in many more areas. One app will let you know about a company’s environmental records, allowing you to decide to interact or not interact with it based on your environmental sensibilities.

“We’re very early in this, and it’s going to go on for years and things will be done that I can’t even imagine right now,” said Vito.

tharvey@sltrib.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s